Upload campaign cost data into Google Analytics: a new free tool available

Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a #Google Analytics Partner, has created a free add-on that helps you quickly and easily import data from Google Sheets into Google Analytics. It is not the first tool for this scope, but… Read More »

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what’s reported by advertising platforms’ reports, for example, #Facebook? The former is usually less generous than the latter, and you don’t know who’s telling the truth, right? Let’s imagine a situation when you have been running promoted posts through Facebook and the… Read More »

MoreMetrics imports additional Social Media metrics into Google Analytics

MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics property. Wouldn’t be nice to have Facebook Page Fans stats in Google Analytics? Tired of checking your KPIs on different sites? Do you love Google Analytics as much… Read More »

Google Analytics under a chemical perspective: the periodic table (free pdf download)

Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated). It is an useful overview that can help beginners to spot whatever has not been considered into their work/analysis/knowledge.  Have a look at the elements… Read More »

Google Analytics conversion goals now available on AdWords

In a post published on 29 April 2013, Google announced that Starting in mid June, you’ll be able to import your Google Analytics goals into AdWords shortly after they’re configured. As usual, data for those goals will be available about two days later. Google suggests that it’s better to track Goals through Analytics rather than AdWords… Read More »

Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals

Note: The Google URL Builder has been updated therefore I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am not going to talk about the “direct / none” aggregate that unfortunately include also… Read More »

Google Adwords hint: add a free advertising space on Youtube videos through CTA-overlay

You have a #Google Adwords account, and you have linked it to a youtube account. Why don’t exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)? If you have an AdWords for #video TrueView ad, you can now create overlays for video plays across #YouTube (whether the video play is triggered by a… Read More »

How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions – those can also be controlled through #Google Analytics after tagging URLs – but they are also one of the tools needed to optimise campaigns (e.g. cost per conversion) or to build Lookalike audiences (see image below) that tend to… Read More »

Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for the SEO industry. Despite some times (like the above case) he might change… Read More »

Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let’s suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE You want to monitor both all visits under one main Google Analytics profile (now called view) and also… Read More »

The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard

Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental marketing (and web marketing) tools and services that improve day by day. For example, Google Tag Manager… Read More »

Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Are you using Google Tag Manager? Great. There’s a way to automate the process of attributing GA Events to ALL your outbound links, downloads, email addresses, even podcasts and phone numbers with no effort, no further scripting needed on your code. Here I will explain how to do it. A huge credit goes to Ryan… Read More »