Category Archives: Memetics

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this… Read More »


La tavola periodica del Content Marketing (scarica gratis l’infografica)

Dopo la SEO e Google Analytics, è giunto il momento del Content Marketing. Ultimamente le tavole periodiche sono davvero di moda per fornire una panoramica (quasi completa) di importanti settori del digital marketing. Chris Lake ha da poco rilasciato la prima versione della sua tavola, in realtà un’infografica orizzontale pubblicata dal  Econsultancy. La Tavola Periodica del Content Marketing, di Chris Lake –… Read More »


The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published… Read More »


The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published… Read More »


Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Are you using Google Tag Manager? Great. There’s a way to automate the process of attributing GA Events to ALL your outbound links, downloads, email addresses, even podcasts and phone numbers with no effort, no further scripting needed on your code. Here I will explain how to do it. A huge credit goes to Ryan… Read More »


How to track each Google country search engine on Universal Analytics

Have you tested the Universal Analytics by Google? If you haven’t (yet) just create a new free GA profile and you will now have the option to choose between the old and the new route – which not surprisingly is still in beta. You will not see big differences on the User Interface, but some… Read More »