Category Archives: Social Media Marketing

Social Media Marketing

How to re-target LinkedIn users through other channels

Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focused lead generation campaign. Let’s imagine that your goal is to reach outside LinkedIn, some workers of a few competitors based in country x or y, or anyone that studied at university z. Just follow these steps: (alternative/1:… Read More »


Twitter is going to broaden its ads audience

Twitter is going to broaden its ads audience. One of the reasons why Twitter has often been rejected as an advertising channel (sometimes also in our organisation) is that reach is was limited to users who are logged in into the platform. However, the number of tweets’ readers are way more than Twitter users (it’s estimated… Read More »


Facebook Professional Services, the next big thing for Local Search?

Facebook Professional Services is a new feature – still unannounced – that can be the next big thing for local search in 2016. With this move Facebook is entering as a direct competitor of platforms such as Google Places (recently re-shaped as My Business), Yelp, Foursquare, Tripadvisor and others in the #local search market. All #Facebook… Read More »


Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this… Read More »


Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what’s reported by advertising platforms’ reports, for example, #Facebook? The former is usually less generous than the latter, and you don’t know who’s telling the truth, right? Let’s imagine a situation when you have been running promoted posts through Facebook and the… Read More »


Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market – or better, in the right market segment(s) – hopefully catching the right multipliers to benefit from a viral… Read More »


Unsplash: free do-whatever-you-want hi-res stock photos

In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no link (or not followed link), no request for permission not to mention economic contributions. If not the ultimate solution it seems an excellent resource for anyone looking for great, catchy,… Read More »


How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions – those can also be controlled through #Google Analytics after tagging URLs – but they are also one of the tools needed to optimise campaigns (e.g. cost per conversion) or to build Lookalike audiences (see image below) that tend to… Read More »


How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post “5 Reasons Why Social-Media Marketing is Overrated“. However, I don’t take for granted his first assumption telling that “Organic reach is pretty close to zero” because evidence can show something different (see above screenshot). For example, I could still reach more than 20% through organic,… Read More »


MoreMetrics imports additional Social Media metrics into Google Analytics

MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics property. Wouldn’t be nice to have Facebook Page Fans stats in Google Analytics? Tired of checking your KPIs on different sites? Do you love Google Analytics as much… Read More »


Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for the SEO industry. Despite some times (like the above case) he might change… Read More »


Facebook business pages: how to bypass paid advertising to get more likes and engagement

This post is for business that own an ecommerce site, a Facebook page and possibly other channels. Nothing unethical or forbidden: it’s just a soft trick to get more likes and engagement avoiding paid advertising. Steps set up a voucher code (e.g. a 20% discount) for certain or (better) all products on your ecommerce platform… Read More »