Category Archives: Google Tag Manager

How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions – those can also be controlled through #Google Analytics after tagging URLs – but they are also one of the tools needed to optimise campaigns (e.g. cost per conversion) or to build Lookalike audiences (see image below) that tend to… Read More »

Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let’s suppose that you have two sites to track, a main site and its subdomain (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE You want to monitor both all visits under one main Google Analytics profile (now called view) and also… Read More »