How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions – those can also be controlled through #Google Analytics after tagging URLs – but they are also one of the tools needed to optimise campaigns (e.g. cost per conversion) or to build Lookalike audiences (see image below) that tend to… Read More »


How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post “5 Reasons Why Social-Media Marketing is Overrated“. However, I don’t take for granted his first assumption telling that “Organic reach is pretty close to zero” because evidence can show something different (see above screenshot). For example, I could still reach more than 20% through organic,… Read More »


MoreMetrics imports additional Social Media metrics into Google Analytics

MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics property. Wouldn’t be nice to have Facebook Page Fans stats in Google Analytics? Tired of checking your KPIs on different sites? Do you love Google Analytics as much… Read More »


Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for the SEO industry. Despite some times (like the above case) he might change… Read More »


La tavola periodica del Content Marketing (scarica gratis l’infografica)

Dopo la SEO e Google Analytics, è giunto il momento del Content Marketing. Ultimamente le tavole periodiche sono davvero di moda per fornire una panoramica (quasi completa) di importanti settori del digital marketing. Chris Lake ha da poco rilasciato la prima versione della sua tavola, in realtà un’infografica orizzontale pubblicata dal  Econsultancy. La Tavola Periodica del Content Marketing, di Chris Lake –… Read More »


The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published… Read More »


The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published… Read More »


Google Analytics under a chemical perspective: the periodic table (free pdf download)

Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated). It is an useful overview that can help beginners to spot whatever has not been considered into their work/analysis/knowledge.  Have a look at the elements… Read More »


PR on SERP: why copywriters should work with SEO guys. Barilla epic fail

  26 September, morning. Guido Barilla, co-owner of the famous Parma-based pasta maker, during a live radio interview (La Zanzara, Radio24), proudly claim that gay people would never appear on its brand advertisement because he and his company will always support ‘traditional’ families. After being provoked by the speakers on this topic, he replies that anyone… Read More »


Localisation vs English: what’s the best choice?

Internet expands market capabilities but language translation counts and has a cost. I am going to present in a very simple way a case of International SEO concerning the opportunity to translate a site content to get more customers from specific countries. What languages to prioritize, English (considered good for most of the countries) or… Read More »


E’ Google il miglior giornalista 2013? La rete supera la fantasia, e la stampa

“Uno stimolo a cercare una strada che accomuni le esigenze dei nuovi mezzi di comunicazione a quelle del giornalismo più autentico”. Con questa motivazione  la giuria del premio “È giornalismo” 2013 ha conferito il riconoscimento a Hal Varian, Chief Economist di Google, qualche giorno prima del 15esimo compleanno del motore di ricerca e qualche giorno… Read More »


Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let’s suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE You want to monitor both all visits under one main Google Analytics profile (now called view) and also… Read More »


The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard

Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental marketing (and web marketing) tools and services that improve day by day. For example, Google Tag Manager… Read More »


July 2013: goodbye Altavista and Google Reader

After 14 years, starting from 8th July, the search engine Altavista will be redirected to its current owner Yahoo!. Altavista used to be the top search engine in many countries until Google took over in 2001. SE market nowadays is a restricted oligopoly in comparison with the peak of variety between 90s and 2000s but,… Read More »