How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post “5 Reasons Why Social-Media Marketing is Overrated“. However, I don’t take for granted his first assumption telling that “Organic reach is pretty close to zero” because evidence can show something different (see above screenshot). For example, I could still reach more than 20% through organic,… Read More »

La tavola periodica del Content Marketing (scarica gratis l’infografica)

Dopo la SEO e Google Analytics, è giunto il momento del Content Marketing. Ultimamente le tavole periodiche sono davvero di moda per fornire una panoramica (quasi completa) di importanti settori del digital marketing. Chris Lake ha da poco rilasciato la prima versione della sua tavola, in realtà un’infografica orizzontale pubblicata dal  Econsultancy. La Tavola Periodica del Content Marketing, di Chris Lake –… Read More »

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published… Read More »

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published… Read More »

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this… Read More »

Profile

Current role: 2014-onwards: Digital Marketing Manager, IELTS, British Council, EU Other projects: Google Partner since 2007: Founder and Web Editor of Reset Italia, collaborative blog among the top 100 Italian blogs and the top 10 Italian group blogs (source: Blogbabel, 2012-2013) other websites (portfolio) freelance photographer, contributor at Getty Images some of the previous websites:… Read More »

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