Tag Archives: Facebook

Facebook Livemap: visualizing globalization through user-generated TV

Facebook keeps on packaging user-generated content to offer new product and create new potential advertising spaces. This time the news is called Facebook Livemap. No big announcements before revealing a collection of user-generated live broadcasts from all over the world. The fact that it is endless and unpredictable makes it addictive. This format is something… Read More »


Facebook to discard Conversion Tracking Pixel in the second half of 2016

All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building Custom Audiences (e.g. remarketing) and tracking any conversion (see image). Custom Audience pixel will remain. However, it is advised to move to the new Pixel… Read More »


How to re-target LinkedIn users through other channels

Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focused lead generation campaign. Let’s imagine that your goal is to reach outside LinkedIn, some workers of a few competitors based in country x or y, or anyone that studied at university z. Just follow these steps: (alternative/1:… Read More »


Facebook Professional Services, the next big thing for Local Search?

Facebook Professional Services is a new feature – still unannounced – that can be the next big thing for local search in 2016. With this move Facebook is entering as a direct competitor of platforms such as Google Places (recently re-shaped as My Business), Yelp, Foursquare, Tripadvisor and others in the #local search market. All #Facebook… Read More »


Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this… Read More »


Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what’s reported by advertising platforms’ reports, for example, #Facebook? The former is usually less generous than the latter, and you don’t know who’s telling the truth, right? Let’s imagine a situation when you have been running promoted posts through Facebook and the… Read More »


How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post “5 Reasons Why Social-Media Marketing is Overrated“. However, I don’t take for granted his first assumption telling that “Organic reach is pretty close to zero” because evidence can show something different (see above screenshot). For example, I could still reach more than 20% through organic,… Read More »


Facebook business pages: how to bypass paid advertising to get more likes and engagement

This post is for business that own an ecommerce site, a Facebook page and possibly other channels. Nothing unethical or forbidden: it’s just a soft trick to get more likes and engagement avoiding paid advertising. Steps set up a voucher code (e.g. a 20% discount) for certain or (better) all products on your ecommerce platform… Read More »