Tag Archives: google analytics

MoreMetrics imports additional Social Media metrics into Google Analytics

MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics property. Wouldn’t be nice to have Facebook Page Fans stats in Google Analytics? Tired of checking your KPIs on different sites? Do you love Google Analytics as much… Read More »


Google Analytics under a chemical perspective: the periodic table (free pdf download)

Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated). It is an useful overview that can help beginners to spot whatever has not been considered into their work/analysis/knowledge.  Have a look at the elements… Read More »


Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let’s suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE You want to monitor both all visits under one main Google Analytics profile (now called view) and also… Read More »


Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Are you using Google Tag Manager? Great. There’s a way to automate the process of attributing GA Events to ALL your outbound links, downloads, email addresses, even podcasts and phone numbers with no effort, no further scripting needed on your code. Here I will explain how to do it. A huge credit goes to Ryan… Read More »


Google Analytics conversion goals now available on AdWords

In a post published on 29 April 2013, Google announced that Starting in mid June, you’ll be able to import your Google Analytics goals into AdWords shortly after they’re configured. As usual, data for those goals will be available about two days later. Google suggests that it’s better to track Goals through Analytics rather than AdWords… Read More »


Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals

Note: The Google URL Builder has been updated therefore I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am not going to talk about the “direct / none” aggregate that unfortunately include also… Read More »


How to track each Google country search engine on Universal Analytics

Have you tested the Universal Analytics by Google? If you haven’t (yet) just create a new free GA profile and you will now have the option to choose between the old and the new route – which not surprisingly is still in beta. You will not see big differences on the User Interface, but some… Read More »