Tag Archives: google tag manager

Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let’s suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE You want to monitor both all visits under one main Google Analytics profile (now called view) and also… Read More »


The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard

Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental marketing (and web marketing) tools and services that improve day by day. For example, Google Tag Manager… Read More »


Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Are you using Google Tag Manager? Great. There’s a way to automate the process of attributing GA Events to ALL your outbound links, downloads, email addresses, even podcasts and phone numbers with no effort, no further scripting needed on your code. Here I will explain how to do it. A huge credit goes to Ryan… Read More »