Tag Archives: guide

Key Elements of a Digital Marketing Agency Proposal

What elements a client expects to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements here. You will get a better idea about questions should be answered by the proposal, an ideal structure to adopt and some details that you might want to… Read More »




Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this… Read More »




Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Are you using Google Tag Manager? Great. There’s a way to automate the process of attributing GA Events to ALL your outbound links, downloads, email addresses, even podcasts and phone numbers with no effort, no further scripting needed on your code. Here I will explain how to do it. A huge credit goes to Ryan… Read More »




How to track each Google country search engine on Universal Analytics

Have you tested the Universal Analytics by Google? If you haven’t (yet) just create a new free GA profile and you will now have the option to choose between the old and the new route – which not surprisingly is still in beta. You will not see big differences on the User Interface, but some… Read More »