Tag Archives: social media

Facebook to discard Conversion Tracking Pixel in the second half of 2016

All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building Custom Audiences (e.g. remarketing) and tracking any conversion (see image). Custom Audience pixel will remain. However, it is advised to move to the new Pixel… Read More »


Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this… Read More »


Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what’s reported by advertising platforms’ reports, for example, #Facebook? The former is usually less generous than the latter, and you don’t know who’s telling the truth, right? Let’s imagine a situation when you have been running promoted posts through Facebook and the… Read More »


Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market – or better, in the right market segment(s) – hopefully catching the right multipliers to benefit from a viral… Read More »


Unsplash: free do-whatever-you-want hi-res stock photos

In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no link (or not followed link), no request for permission not to mention economic contributions. If not the ultimate solution it seems an excellent resource for anyone looking for great, catchy,… Read More »


How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post “5 Reasons Why Social-Media Marketing is Overrated“. However, I don’t take for granted his first assumption telling that “Organic reach is pretty close to zero” because evidence can show something different (see above screenshot). For example, I could still reach more than 20% through organic,… Read More »


MoreMetrics imports additional Social Media metrics into Google Analytics

MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics property. Wouldn’t be nice to have Facebook Page Fans stats in Google Analytics? Tired of checking your KPIs on different sites? Do you love Google Analytics as much… Read More »


Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for the SEO industry. Despite some times (like the above case) he might change… Read More »


Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals

Note: The Google URL Builder has been updated therefore I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am not going to talk about the “direct / none” aggregate that unfortunately include also… Read More »