Twitter is going to broaden its ads audience. One of the reasons why Twitter has often been rejected as an advertising channel (sometimes also in our organisation) is that reach
is was limited to users who are logged in into the platform.
However, the number of tweets’ readers are way more than Twitter users (it’s estimated around 700m), so this move is expected to bring new business to #Twitter and new opportunities for advertisers/business eager to reach a qualified audience.
There’s no mention about targeting options yet but probably, being impossible to segment anonymous un-logged readers, targeting should be similar to Youtube, based on tweets topic (or maybe even keywords and hashtags to narrow down the target).
Find out more about Testing Promoted Tweets on our logged-out experience.